A recognizable brand can be more important than the product you sell. Building trust can quickly become your company's biggest asset! 

 

Studies show that 59% of consumers prefer to buy products or services from brands they already know, or feel comfortable with.

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People are now also making purchasing decisions based on what a brand says, does, and stands for – it's not just about price or quality anymore!

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How do you become a sought-after brand with endless sales and loyal customers?

By identifying your purpose, promises, and the problems you solve in a way that stands out.

The challenge is communicating this with a clear and cohesive message across all channels that define your brand experience.

You have the what, how, and why inside you and your organization. It's time to bring this incredible value to the surface and define your position in the market to grow your business long-term.

The goal is to create the most awareness, trust, loyalty and advocacy for your brand!

 

FULL SERVICE

BRANDING AGENCY SERVICES

You’ll collaborate with our Torched agency services team to define and develop your remarkable brand – led by strategy first, then design, user experience and storytelling.

We work directly with you to help create the most impact on customers, employees and the world so that your business grows exponentially and easily attracts the ideal audience for your product or service.

These small business branding services are for established organizations or startups.

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Our plan of action is geared to rebrand, strengthen, or build your brand from the ground up!

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We strategize who your brand is, how it stands out from the competition and why people should care about it enough to make a purchase.

Using the brand strategy as a compass, we create a meaningful brand identity that attracts your ideal customers and keeps them coming back over and over. 

Then, we develop a brand marketing plan to ensure that your brand is visible, earns trust, and converts sales.

It’s the perfect mix of building a business brand with purpose so that you can maximize your profit margins.

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Torched® branding includes these 7 vital game winning objectives:

 

Purpose - Brand Substance

A conference call is conducted to gather requirements, brainstorm, and gain clarity about your business model, process, and reason for being.

We want to clearly define the what, how, and why behind the brand so that your strategic direction and identity aligns with your business goals, your internal culture and the needs of your customer.

This step goes deep and delivers the long-term vision and core values behind your brand.

 

People - Brand Audience

This is the life of your business and the better you understand your customers, the more you can tailor their experience with your brand message and marketing tactics.

Using existing customer data, voice of customer research and customer interviews, we define the exact people you want to be speaking to clearly with all of your brand communication in a way that resonates.

You will have a comprehensive picture of the buyer personas to target so that you can attract just the right consumers for your brand.

 

Position - Brand Positioning

In order to stand out from the noise in a distinct way, you have to know what you are up against on a direct and indirect level.

We conduct a top-level analysis of competitors in the market to identify gaps, areas of opportunity and key differentiators for positioning your business effectively in the market.

Your one big idea will claim the ”go-to” space you want to own in the market and the minds of your customers.

 

Personality - Brand Voice

People seek authentic, humanized brands with a clear story supported by an appropriate voice and tone that speaks to them in a relatable and recognizable way.

We help define a brand voice and personality – including guidelines, examples, and vocabulary – that will influence how you communicate consistently and help you build relationships with your customers.

 

Point of View - Brand Messaging

Your business needs a clear and impactful brand message that captures the hearts and minds of your customers.

We craft core messages such as purpose, vision, mission, values, USP, tagline, and origin story.

These brand statements and a core messaging framework allow you to work from the same playbook to define and execute strategic communication that will draw people in and grow your business brand for years.

 

Postioning - Brand Identity

Using your brand strategy as fuel, we will work with you to create a captivating visual identity and distinctive communication for your brand.

From memorable naming to a distinctive logo and identity system to a conversion-focused website that works for you (while you sleep) – these elements grab attention, make a strong first impression, and separate you from the competition.

•  Brand Naming
•  Logo & Identity Design
•  Tag Line/ Catch Phrase

•  Package Design 
•  Explainer Videos
•  Social Media Design
•  Flyer Design
•  Business Card Design
•  Website Design & Development
•  Opt-in Forms & Landing Pages

 

Promotion - Brand Visability

It can take 5 to 7 impressions before someone will remember your brand and then potentially engage with it (or think about buying).

Having a solid awareness and amplification strategy is key to being perceived the right way, and fueling long-term growth by staying top-of-mind with your consumers.

Strategic planning is the most effective way to maintain brand standards and execute brand marketing campaigns.

We can also develop a 4-part brand promotion plan that positions your business to drive growth from the following channels.

•  SEO & Content Marketing
•  Email Marketing
•  Social Media Marketing
•  Paid Advertising
 

If you’re looking for a done-for-you, full-service branding agency and are ready to invest in award-winning strategic and creative work, then Torched® is for you.